卒業生100万人の答辞
BRANDED SHORTS ナショナル部門 / National Competition • 5m 13s
"卒業生と一緒につくる100万人の答辞。
一同がマスク姿の卒業式で、女子生徒が卒業生として答辞を読み始める。
入学からのたくさんの思い出と、思いもよらず、いままでの日常のありがたみを苦しいほど知った高校生活をアーティストEveの「心海(合唱ver.)」にのせて振り返る。
クラス分けで初めてみた知らない名前たちは、何度も呼んでいまでは一生忘れない名前になったこと。順調だった学生生活が突然途切れ、仲間とも会えない先が見えない不安な日々が訪れたこと。文化祭、修学旅行、楽しみにしていた行事が次々と消えたこと。「青春とは密そのものだったのです」と続け、「この時代をたくましくのりこえ、遠く、はるか遠く、羽ばたいていくこと」を誓い答辞を締めくくる。
【クライアント】NTTドコモ
【広告会社】博報堂/TBWA\HAKUHODO
【制作会社】AOI Pro.
"Graduation Speech with 1 Million Graduates."
At a graduation ceremony where everyone is wearing masks, a student begins to deliver the graduation speech. She reflects on the many memories from her high school days and the unexpected realization of how precious everyday life can be. The artist Eve's ""Kokoro Umi (Chorus ver.)"" plays in the background as she looks back on her experiences.
She recalls the first time she saw the unfamiliar names of her classmates during the class assignments, and how calling out their names repeatedly has turned them into unforgettable names. She also remembers the sudden interruption of her smooth school life, and the anxious days when she couldn't see her friends due to the pandemic. The school events such as the cultural festival and school trips that they were looking forward to were canceled one after another. "Our youth was dense with experiences," she continues, and concludes the speech by pledging to overcome these tough times and to soar far, far away into the future.
【Client】NTT Docomo
【Agency】Hakuhodo Inc./TBWA\HAKUHODO
【Production】AOI Pro.