自閉症のアシュにとって、パーカーが以下に重要なのか、現実の経験に基づいた話。

彼女の朝のルーティーンは些細なことで崩れてしまう、そんな彼女の心の拠り所は一枚のパーカー。そんな彼女を優しく見守る家族ではあったが、我慢できなくなってしまった姉はパーカーを隠してしまう。

【クライアント】Vanish & Ambitious About Autism
【広告会社】 Havas London
【制作会社】SMUGGLER London

The film is a day in the life of Ash, cast alongside her real family and friends, and the visceral importance of her hoodie. Everything in the film is based on lived experience.

Ash’s morning routine is disturbed by her family running late. She stims with her hoodie to calm herself. This volatility continues through the school day. We see her excel at maths, but when someone accidentally brushes against her in the corridor, it sends her autism into overdrive and she retreats to the sensory room.

Once home, she gets paint on her beloved hoodie and asks Dad to wash it. The tender way he folds it and places it on the banister speaks volumes.

Ash's sister's patience snaps when a therapeutic drum solo interrupts her favorite programme. She takes her sister’s hoodie. This sends Ash into shutdown, but once reunited she attends school with her close friends.

【Client】Vanish & Ambitious About Autism
【Agency】 Havas London
【Production】SMUGGLER London